Top 10 trends at the Natural Products Expo West 2017

Exploring NATURAL PRODUCTS EXPO WEST 2017

Top 10 Trends at Natural Products Expo West 2017 via It's Jou Life blog https://wp.me/p7RBMP-YO

A few weeks ago I had the wonderful opportunity to attend the 37th annual Natural Products Expo West, the world’s largest natural, organic, and healthy products expo. I was among the record-breaking 80,000 attendees perusing 3,100 exhibitors, including more than 500 first-time exhibitors, at the Anaheim Convention Center and extending into the Hilton and Marriott ballrooms. I excitedly counted down the weeks for this multi-day event packed with delectable tastings, educational seminars, and meeting innovative companies. As a healthy lifestyle and skincare enthusiast (and serious snacker), I’m always scouting out new natural products, learning about upcoming trends, and chatting with brands that have a mindful mission. As my sophomore year attending, thank goodness I came prepared with a good night’s rest, comfortable shoes, and a big appetite because I logged some serious miles and ate to my heart’s content.

trends & What I Discovered at the Natural Products Expo Continue reading

Growing trends of the natural and organic products industry // Natural Products Expo West 2016

IMG_6632The US-market of natural and organic products is a $153 billion industry and showing no signs of a slow down. Mainly driven by the consistent growth of consumers demanding natural, healthy and eco-conscious products, it’s no surprise that this mega industry has a plethora of new companies emerging every year.

Last month I had the delightful opportunity to attend the 36th annual Natural Products Expo West, the the world’s largest natural, organic and healthy products event. It was like Charlie in the Chocolate Factory. As a healthy lifestyle enthusiast, I grasped all the natural product consumer trends, channeled my inner Augustus Gloop meets Michelle Phan–indulging in food samples while swatching beauty products. It was a weekend filled with tastings, education and meeting wonderful brands. I was among 77,000 attendees perusing more than 3,000 exhibitors at the Anaheim Convention Center. I didn’t have my Fitbit on me, but I’m sure I logged some serious miles that weekend.

NewHope

Photo courtesy of NewHope.com

Below is an overview of some consumer trends surrounding the healthy lifestyle products industry.

Back to Our Roots: Quinoa, chia, acai, Kombucha, raw, sprouted, coconut oil–superfood ingredients and preparation techniques that date back to the days of pre-industrialized foods. Brands are focusing on natural, whole and nutrient-dense ingredients. The skincare industry mirrors this trend with using pure ingredients like argan and coconut oil. I met a brand, Cocokind, an organic skincare line centered around using virgin coconut oil and superfoods. Consumers are conscientious with ingredients they eat and use on their body. They are staying away from genetically modified foods, artificial colors, preservatives, parabens and products tested on animals.

The Busy Individual: The always on-the-go individual lacks time, but craves smart and nutritious fuel in-between meals. Think hand-held snacks and drinks that are convenient, delicious and healthy. I like to kick-off my morning with drinking my greens with a Suja Juice cold-pressed juice. On a side note: I’m thinking of doing a juice cleanse to reset my body. Any advice or recommendations for which juice brand to try? A new product I’ve discovered are meat and veggie bars from Wild Zora and Wilde Snacks. It’s healthier than conventional jerkies because they are free from nitrites, nitrates, MSG, not too salty, contain vegetables, use grass-fed, free-range and hormone-free meats. I’m a big snacker and sometimes crave a meaty snack high in protein and low in sodium. Read my favorite snack discovery last year here.

The Socially Conscious Shopper: The today consumers have conscious living woven into the fabric of their lives and making informed decisions by keeping the environment and mission-backed products in mind. They choose purposeful brands with ethical practices and sustainable packaging over its conventional counterparts. I met a brand, This Bar Saves Lives, that donates a life-saving food packet with every snack bar purchased. It’s the “buy one, give one” philosophy, fair trade practices and donating proceeds to non-profits that allow consumers to make an impact with each purchase.

Over the next several weeks I’ll be sharing with you my tried and true favorite products from the expo.

Winter night skincare regimen // organic beauty

WinterSkincare

With the winter season of cold winds and dry weather, my skin has been more patchy and sensitive than normal. I revamped my skincare regimen to include natural and nutrient-densed products and it has made a world of difference. Who knew my skin can be properly moistured, supple and radiant? Basically, back to basics.

Continuing with my organic skincare series, this is my current winter nighttime skincare regimen and the order of products that I typically use.

Josie Maran // Argan Cleansing Oil

An important nighttime step is properly cleansed skin. There is nothing worse than being lazy and sleeping with unwashed skin. I use this gentle, natural cleanser with nourishing argan oil to melt away makeup and deeply hydrate skin. How to use: I use 3-4 pumps on dry hands and massage it onto my dry face in circular motions for about 1 minute. I then wet the face and gently massage it into a rich milk. The oil and water slowly emulsifies, cleansing and moisturizing the skin. Rinse throughly with lukewarm water and pat dry with a towel.

Clarisonic

My favorite skincare tool in my bathroom and my ultimate secret for smooth, blemish-free skin. My husband perfectly describes it as an electronic toothbrush for the face. It uses sonic frequency technology to properly cleanse skin, with a massage-like feeling of the soft, gentle brush back and forth at more than 300 times per second, thoroughly clearing pores and skin’s surface. This award-winning tool removes makeup 6x better than traditional methods, clears pores and reduces the appearance of pore size, cleanses so thoroughly that skin care products absorb better and creates noticeably healthier looking skin. How to use: I use this 3x a week after a warm shower. Wet my face. I use my Acure Organics Facial Cleansing Creme directly on the brush and gently move it around my face. The brush will automatically shut off after 1 minute.

Acure Organics // Facial Cleansing Creme

This extra-gentle, creamy facial cleanser features the moisturizing benefits of Fair Trade Certied organic olive oil, Moroccan argan oil and cocoa butter, the antioxidant power of blackberry and rosehips and the mild cleansing of mint. It quickly removes makeup, dirt and impurities without stripping the skin’s natural moisture. Great for even the most sensitive skin.

Origins // Drink Up Intensive Overnight Mask

My face goes through a lot throughout the day. This luxurious nighttime mask restore’s my skin’s moisture after a long day of the frigid and dry temperatures in the office and a good sweat at the gym. It’s rich with avocado and apricot kernel oil to quench dry skin and uses Japanese seaweed to repair skin’s barrier to prevent future dehydration and premature aging. How to use: 2x a week. Gently massage onto skin at bedtime and tissue off excess. When I wake up my skin is so supple and soft after this mask. Important note: If I use this overnight mask, I don’t use the below products. This would be the last product I use in my nighttime regimen.

Serum (A) Andalou Naturals // Fruit Stem Cell Revitalize Serum with Resveratrol Q10

I swear by serums. Think of it as vitamins for your face. It’s concentrated and nutrient dense to deliver straight to target areas. I’ve been on a quest to find a natural, non-chemical, serum that actually works. So far I’ve been liking this product designed with regenerating fruit stem cell science for visible age defying results. It repairs cellular damage and has gotten rid of some discoloration around my face. I’ve also noticed a brighter, even skin tone and smooth texture with fewer fine lines and wrinkles. How to use: I switch off from this and the Josie Maran Pure Argan Milk serum. When I do use the Andalou Naturals serum, I place a few pumps on my palm and smooth on my face and neck.

Serum (B) Josie Maran // Pure Argan Milk Intensive Hydrating Treatment

This revolutionary treatment serum is a new product I recently introduced into my winter skincare and I’ve been loving it. I got a deluxe sample to try and may buy the full-size. It’s lightweight, yet intensely hydrating, penetrating deeply and absorbs quickly to fortify and repair skin for instant, long-lasting hydration that provides a fresh, radiant glow. Since I’ve been using this, I’ve noticed less dry patches and wrinkles. It’s as if my skin has been naturally plumped by the moisture. This is safe for sensitive and problem skin conditions such as eczema, psoriasis, rosacea, or dermatitis reported the product helped ease their skin condition. How to use: Massage three to five drops onto clean face, day and night after cleansing. I usually follow this up with Josie Maran Argan Oil.

Josie Maran // 100% Pure Argan Oil

Moroccan argan oil, extracted from the nut of the argan tree, is loaded with Vitamin E and essential fatty acids. This is a holy grail product that has multiple uses in my regimen. It can heal, condition and repair skin, hair, feet and nails. Tip: After drying my cleansed face, I place a few drops on my palm and press onto my skin. I also massage a couple drips into my nail cuticles. For an intensive moisturizing treatment, I place a few drops in my face moisturizer.

Origins // High Potency Night-A-Mins Mineral Enriched Renewal Cream

Put dullness to rest. This night cream is fortified with a system of time-released resurfacers, minerals, moisture-rich replenishers, and vitamins C, E, and H to refresh and support naturally radiant morning skin. Relaxing aromas lull you to sleep and dry, dead layers slough away leaving skin looking bright and feeling refreshed.

 

 

winter day skincare regimen // organic beauty

day_skincare

With the winter season of cold winds and dry weather, my skin has been more patchy and sensitive than normal. I revamped my skincare regimen to include natural and nutrient-densed products and it has made a world of difference. Who knew my skin can be properly moistured, supple and radiant? Basically, back to basics.

With the rise of natural products it can be difficult to navigate what brands and products work best. My favorite brands of the moment are: Acure Organics, Josie Maran and Honest. I’m passionate on using natural and organic products that are free from animal testing, parabens, sulfates, phthalates, synthetic fragrances, harmful preservatives and artificial colors. Most of the products I use are certified organic ingredients that meet my high standards of efficacy and purity.

This is my current winter daytime skincare regimen and the order of products that I typically use.

Acure Organics // Facial Cleansing Creme

This extra-gentle, creamy facial cleanser features the moisturizing benefits of Fair Trade Certied organic olive oil, Moroccan argan oil and cocoa butter, the antioxidant power of blackberry and rosehips and the mild cleansing of mint. It quickly removes makeup, dirt and impurities without stripping the skin’s natural moisture. Great for even the most sensitive skin. Tip: During winter I cleanse in the evening before bed. In the morning I just splash my face with water because my face doesn’t get that greasy at night and I don’t want to strip essential moisture in the morning. In the evening, I use this product after a warm shower because my pores are open and I can get a deep cleaning. I still use a separate makeup remover for the eyes. 

Acure Organics // Argan Stem Cell + Chlorella Growth Factor Brightening Facial Scrub

This is my secret weapon for smooth and glowing skin. The natural exfoliation of organic sea kelp gently exfoliates while French green clay and organic lemon peel remove impurities from my pores. Organic chlorella growth factor and argan stem cells help stimulate new cell growth while providing a deep cleansing, brightening experience. I think of the deep green color as a green smoothie for my face! Tip: After a warm shower when my pores are open, I squeeze a nickel-size amount in my hand, emulsify the product in my palm and lightly massage onto my skin with my fingertips. Use 2x a week.

Josie Maran 100% Pure Argan Oil

Moroccan argan oil, extracted from the nut of the argan tree, is loaded with Vitamin E and essential fatty acids. This is a holy grail product that has multiple uses in my regimen. It can heal, condition and repair skin, hair, feet and nails. Tip: After drying my cleansed face, I place a few drops on my palm and press onto my skin. I also massage a couple drips into my nail cuticles.

Acure Organics // Day Cream

Deep moisture + fights the signs of aging. I normally have combination skin, but during the winter the cheek area gets dry and patchy. That is why I switch to a day cream during this dry season. I’m picky when it comes to cream, but this day cream is easily absorbed into my skin with no greasy residue. Great powerhouse combo: the gotu kola stem cells firm and help my skin fight environmental damage and free radicals + 1% chlorella growth factor supports collagen and elastic fibers. Bonus: 10 cents for every Day Cream and Night Cream sold supports United For HER’s efforts.

Josie Maran Argan Daily Moisturizer SPF 47 with Sunboost ATB

I’m a sunscreen fiend and truly believe preventative care is a key to anti-aging and preventing wrinkles. I’m selective when it comes to SPF, especially natural-based products since some can be greasy. I look for lightweight, non-greasy and chemical-free sunscreen that moisturizes and protects the skin. This is it! The pure argan oil, jojoba oil, green tea, titanium dioxide, zinc oxide, and SunBoost ATB is packed with antioxidants and hydrators to protect my skin from the sun and nourish my skin at the same time. Tip: I warm a nickel-size amount between my fingertips and smooth over my face, gently pressing and working the formula into my skin until it totally disappears. This fast-absorbing sunscreen sinks into the skin while creating a smoother finish. If wearing foundation, this should be worn first as a multi-tasking primer.

Honest Organic Body Oil

This is a soothing blend of certified organic jojoba, tamanu, olive, avocado and sunflower oils that leaves my skin silky and nourished. I love that this non-toxic product is hypoallergnic, vegan, botanically-derived and pH balance. Tip: In the morning I like to provide extra moisture for my elbows, knees and arms. In the evening, I use this immediately after my shower, but is also great for baby massage and mom’s belly. Sometimes I also mix a few drops with my current body lotion for intense moisture.

 

{ recipe } 3-ingredient pumpkin + peanut butter dog treats

3-Ingredient whole wheat peanut butter pumpkin dog cookies via itsjoulife blog - http://itsjoulife.wordpress.com/2014/08/30/recipe-3-ingre…ter-dog-treats/ ‎My pup is just like me. We love to snack and eat delectable treats. When it comes to food for Bentley, I always try to look for delicious, wholesome and healthy ingredients. It’s three simple ingredients–just whole wheat flour, pumpkin and peanut butter. These dog-friendly treats already have Bentley’s paw of approval! (I even had a cookie or two) My friend gifted me these dapper Fred’s Munchstaches cookie cutters.

3-Ingredient Pumpkin Peanut Butter Dog Treats

Ingredients

1/2 cup Natural Peanut Butter

1 cup 100% Pure Pumpkin Puree, canned

1 3/4 cups whole wheat flour

Directions

  1. Preheat oven to 350 degrees Fahrenheit. Line a cookie sheet with parchment paper. I use a Silpat and it works perfectly.
  2. In a large bowl, stir together peanut butter and pumpkin. Stir in the flour 1/4 cup at a time just until dough is no longer sticky.
  3. Roll the dough out to 1/4″ thick. Tip: I align two chopsticks, one on each side of the flattened dough (in parallel) as a guide. A chopstick’s diameter is about 1/4″. Use a cookie cutter to cut out the dough, then place on the prepared pan.
  4. Bake at 350 degrees Fahrenheit for 8-10 minutes. Let cool completely. Store in an airtight container or freeze for up to 3 months.

Recipe from kevin {&} amanda blog.

3-Ingredient whole wheat peanut butter pumpkin dog cookies via itsjoulife blog - http://itsjoulife.wordpress.com/2014/08/30/recipe-3-ingre…ter-dog-treats/ ‎3-Ingredient whole wheat peanut butter pumpkin dog cookies via itsjoulife blog - http://itsjoulife.wordpress.com/2014/08/30/recipe-3-ingre…ter-dog-treats/ ‎

3-Ingredient whole wheat peanut butter pumpkin dog cookies via itsjoulife blog - http://itsjoulife.wordpress.com/2014/08/30/recipe-3-ingre…ter-dog-treats/ ‎

3-Ingredient whole wheat peanut butter pumpkin dog cookies via itsjoulife blog - http://itsjoulife.wordpress.com/2014/08/30/recipe-3-ingre…ter-dog-treats/ ‎3-Ingredient whole wheat peanut butter pumpkin dog cookies via itsjoulife blog - http://itsjoulife.wordpress.com/2014/08/30/recipe-3-ingre…ter-dog-treats/ ‎

3-Ingredient whole wheat peanut butter pumpkin dog cookies via itsjoulife blog - http://itsjoulife.wordpress.com/2014/08/30/recipe-3-ingre…ter-dog-treats/ ‎

 

Weekend Gardening

Busy weekend in the garden! We bought and planted 5 varieties of tomatoes during our community garden’s annual heirloom tomato sale.  The seedlings were grown by Windrose Farms in Paso Robles.  Descriptions below are from their plant tags.

  1. Japanese Black Trifele – Black Tomato, Indeterminate, 75-80 days.  Exceptional fruit with the shape & size of a pear with rich flavor.  Abundant producer of great purplish-black, smooth fruit.  A favorite! Good for coastal gardens.
  2. Cherokee Purple – Dark Purple Tomato, Indeterminate, 80 days.  A must-have in every garden.  Beautiful 12 oz dusky rose/purple heirloom beefsteak from Tennessee, with a sweet rich flavor.
  3. Isis Candy – Bi-Color Cherry, Indeterminate, 67 days.  Delightful medium sized yellow-gold cherry tomato with red marbling.  From just a blush of red to streaks , always a sweet delicious rich fruity taste.
  4. San Marzano – Roma Tomato, Indeterminate, 80 days.  Excellent for canning, paste, or puree.  Rectangular pear-shaped, 3-1/2 in. long bright red fruit with mild flavor & meaty texture.
  5. Cosmonaut Volkov – Indeterminate, 65 days.  This Russian heirloom, named form the Russian space explorer who fell through space is the quintessential eating tomato.  A juicy, sweet, rich full-bodied early slightly flattened 8-12 oz. tomato that will produce well in cold or coastal conditions.

We choose a good mix of colors, shapes and purposes to give us good variety all summer long.  Since we are growing our tomatoes on a trellis, we choose indeterminate tomatoes that will keep growing till they die.

We also built 2 trellises (72 inches tall by 96 inches long by 30 inches long) to support the tomatoes, cucumbers and butternut squash we have planned for the summer.

Garden Trellis via it's jou life - http://wp.me/p3cljj-7W Garden Overview via it's jou life - http://wp.me/p3cljj-7W
Trellises in the garden.

We also saw the first red strawberries from our strawberry tower!  Looking forward to many more.

Our First Strawberries via it's jou life - http://wp.me/p3cljj-7W
First strawberries from the tower.

{ jou farms & eats } field of greens

Wayne planted baby greens a couple months ago and we finally harvested some yesterday–so lush and plentiful! Within a few hours we made Easter dinner: Roasted organic herb chicken, baby multi-colored potatoes and the freshest of fresh, home-grown baby greens salad. Can’t wait to finish building our trellis so we can grow tomatoes and other summer goodies!

fresh baby greens in gardengreens for dinner{ Photos: Jennifer’s iPhone }