Hourglass Yelp Elite Event in Venice via It's Jou Life blog https://wp.me/p7RBMP-12H

Hourglass Cosmetics Yelp Elite Event in Venice

My Holy Grail Hourglass Products & Yelp Elite Event in Venice via It's Jou Life blog https://wp.me/p7RBMP-12HHourglass Yelp Elite Event in Venice via It's Jou Life blog https://wp.me/p7RBMP-12HYelp Elite Event // Hourglass Cosmetics Flagship Store (Abbot Kinney, Venice)

Yesterday I attended a fabulous and fun Yelp Elite Event at the Hourglass Cosmetics Flagship store in Venice and it was the bees knees!

As a long-time fangirl of this brand, I soaked up all their skincare and beauty tips/tricks and learned about new products. VP of Global Artistry and Training Laura Janes rocked the Complexion Master Class–debriefing us about the story of Hourglass, demo-ing why Hourglass reigns supreme (even demonstrating on herself a face of makeup within 10 minutes without a mirror), and showcasing their new products–and I was smitten.

A luxury cosmetics brand that is against animal testing, free of parabens, phthalates, sulfates, synthetic fragrances, synthetic dyes, vegan-friendly, and gluten-free (no, not to eat but for those with gluten skin sensitivity). Best of all? They’re revolutionizing the way we see and use skincare and makeup.

The Ambient Lighting products are incredible. Think of it as an IG filter #IRL. It’ll transform your #selfie game, for serious!

I feasted on an elaborate cheese, fruit, and breadboard. Such a treat. I LOVE the swag bag of a full-size Girl Lip in Believer, travel-size of the Veil Mineral Primer, 1.5mm Mechanical Gel Eye Liner in Obsidian. Thanks, Yelp LA and Brittany for another awesome YE event. My skin looks unreal right now!

Hourglass Yelp Elite Event in Venice via It's Jou Life blog https://wp.me/p7RBMP-12H

My Holy Grail Hourglass Products

If you haven’t tried their products, these are my holy grail Hourglass products:
Hourglass Cosmetics Veil Mineral Primer SPF 15 1 fl oz. // Their best-selling item, selling 1 bottle every minute! I can see why this award-winning, state-of-the-art primer is a staple in many makeup artists’ bags because it extends the wear of foundation for a perfect complexion that lasts; an oil-free and water-resistant primer not only creates a smooth, even canvas for makeup, but also conceals redness, minimizes the appearance of pores, fine lines and wrinkles; and provides broad spectrum SPF 15 protection.
HOURGLASS Ambient Lighting Palette: Dim light -Incandescent Light -Radiant Light // Glow, baby, glow! I’m a sucker for palettes not only because it’s a value but because these shades are unreal! Their Ambient Lighting Powders utilize Photoluminescent Technology to filter out harsh light and refine the appearance of the complexion. Each of these high-tech, soft-focus finishing powders recreate an exquisitely flattering light source. Easy translation: That lit from within IG filter #IRL. The powders can be applied individually or layered to imbue skin with a multidimensional glow.
Hourglass Ambient Lighting Blush Incandescent Electra (BNIB) (Cool Peach color) // I always get compliments on how healthy my skin looks. I owe it all to this product. It’s a natural flush of color that gives my skin look vibrant and glowing. This captivating hybrid blush combines the illuminating effects of Ambient® Strobe Lighting Powder with breathtakingly modern hues to instantly brighten cheeks for seamless, glowing, lit from within color.  INCANDESCENT ELECTRA is a cool peach blush blended with Incandescent Strobe Light for a celestial glow.

 

Hourglass Yelp Elite Event in Venice via It's Jou Life blog https://wp.me/p7RBMP-12H

Why Hourglass is For the Product-Conscious

Continue reading

How to be yelp elite + stay elite // tips

Yelp2

 

My Motto: Camera Eats First. I consistently stuff food photos in my honest Yelp reviews and on the growl for eclectic events and delectable dishes. I Yelp to give back, to try the hippest or hole-in-the wall establishment and to meet vibrant people.

When I started Yelping back in the end of 2010 it was to give back to the Yelp community since I always referenced the app for new discoveries. It wasn’t until my good friends became Yelp Elite and told me about this secret society (but totally accessible for influencers willing to put in the effort!). I continued to be diligent with my reviews and received my first Elite badge within three months.

Now going six years strong as an Elite (and Elite Gold), being Yelp Elite goes beyond fancy invitations to exclusive free events at restaurants and complimentary tickets to the hottest shows in town—it’s the sense of community and deeper love for the city I live in. I’ve met one of my good friends at an Elite event, discovered favorite dining establishments and opportunities to explore beautiful Los Angeles.

This is how I became Yelp Elite within three months and stayed Elite for six years.

Create a Yelp profile with accurate information. To qualify to become a Yelp Elite, you must post a clear face photo of yourself and use your real first and last name (it’ll display as your first name and last name initial). You’ll be asked fun questions about yourself, so be real and genuine.

Download the Yelp app to your smart phone. This is for convenience so you can browse easily, check-in at places, write tips and directly upload photos from your phone to the business. Convenience helps me interact and I even write reviews directly in the Yelp app! Check-in at places also has its perks. Some establishments offer discounts and free items when you check-in. Also you can become the Duke or Duchess when you’re the top person checked in at that place.

Write honest and candid reviews you’d want to read.

What do you look for when reading other people’s reviews? This will help structure and focus your review to be useful for others.

Be descriptive, but not lengthy. Choose your words wisely. I’m sometimes guilty of writing lengthy reviews (such a hassle to scroll down forever to read on the phone), but lately I’ve been more mindful to include the most important information in the first couple paragraphs and then go into detail. Readers can decide to read further if they want more information.

Build credibility with your readers. If you make a bold statement, be prepared to back it up. Take writing reviews seriously. Sometimes a 1 star review and description of “parking was hard to find” doesn’t validate the rating. If you give a low rating, provide a valid reason.

Take photos of your food and ambience of the business. I love taking photos. Camera eats first! Photos help people make better decisions that align with their expectations. I’m a visual person and prefer to know what I’m getting, especially if it’s something I haven’t tried or someplace I haven’t been before. (Eg. Taking photos of the buffet selection or inside of a gym and its equipment)

Avoid using a Yelp review to hide behind your complaining words. If you aren’t satisfied with service or food, take the time to talk to your server or the manager, in person. This is always the best way to resolve issues. It helps improve the business, and in turn, provide a better experience for others.

Quantity vs Quality. Contrary to popular belief, I don’t think it’s about how many reviews or how many friends you have on Yelp that makes you Elite. I became Yelp Elite with around 60 reviews, but I spent time and effort on each of them. I was descriptive and honest with my reviews, posted photos of what I ate, got creative with some of them (wrote a haiku about a favorite ramen shop) and added bonus tips like best places to park, whether the gym had towel service, etc.

Be active within the Yelp Community. Show some love to others! Whenever I enjoy reading a helpful or funny review, I always click the “Useful, Funny or Cool” buttons below the review and send a Compliment to the reviewer.

Keep in mind every year status is up for review, so no slacking! If you found this helpful, please comment below and add me as a friend on Yelp, referencing this post!

My Yelp page // http://msjennifer.yelp.com